It’s more than 30 years since we started out as West London Security and both the company and the technology we install has come a long way since then. That’s why, over the past year, we’ve carried out a major investment in exploring who we are now as WLS and what that means for our customers; a process that’s resulted in a new brand footprint, visual identity and website.

Expressing our ‘Why’

In his hugely influential and inspirational book ‘Start with the Why’, business guru Simon Sinek advises that the route to building a truly successful company lies in defining not what you do, but why you do it. It’s a customer-oriented approach to considering what motivates your business that, once embedded in the company culture, ensures that everyone on the team thinks in terms of outcomes, rather than just tasks.

When we applied that way of thinking to West London Security, it enabled us to strip back all the layers of the varied services and technologies we offer into one central goal; to make your world more secure. That simple premise articulates the core philosophy of our brand and from there we have done a huge amount across all our sales, marketing and commercial activity, which standardises how things look and the tone of voice we use to communicate.

We’ve Been Busy

So, what have we been up to since developing our new brand footprint? Our aim has been to create consistency at every touchpoint so that you know you will experience the same commitment to quality and service wherever you come into contact with WLS. That includes:

  • A new logo, colour palette and visual identity
  • Social media activity
  • PR
  • E-marketing campaigns
  • Blogs
  • Website

We have even refreshed the office interior to ensure that where we work reflects the quality and attention to detail we put into everything we do.

West London Security’s New Website

Our new website is the latest addition to this ongoing investment in our brand and our communications with customers and supply chain partners. Designed to be easy to navigate and provide a flavour of what you can expect from us, it enables you to get to know us by service, sector or technology, with lots of case studies to provide examples of our work and new photography to bring all the information to life.

In the digital age, a website is usually a first point of contact with any company and we’d love to know what you think of ours!

Read more on West London Security:

Published On: August 2nd, 2021 / Categories: News / Tags: , /

Can we help?

The WLS Guarantee – Creating Safe Spaces

* First Time Fix or Solution Provided Every Time *

We strive to be the World’s Leading Security Company, with an uncompromising focus on customers and the solutions we deliver. Our WLS team knows how important it is to create safe spaces you can trust, whether for your family home or business. 

With over 30 years of experience in the industry, our expert team have closely followed the latest trends and developments in security technology. From our first installation to where we are now, our customers have always been our focus – providing an effective and high-quality result consistently. We’re proud to offer our unrivalled WLS guarantee to each of our customers. 

We will arrive in the time slot specified.

We treat our customers as we wish to be treated ourselves.

We will act professionally at all times, arrive on time, smartly dressed in uniform.

We will do our work quickly and without fuss.

Once the work is completed we will ask you to review what we have done to ensure you are happy with the results.

We will leave the site clean and tidy.

We guarantee a first-time fix or to provide a solution on every call out.

We fix 90% of problems first-time.

If we can’t fix the problem the first time, we will propose a solution and deduct the call out charge from the cost.

If we cannot propose a solution we will refund the call out charge.

We guarantee transparency in our pricing.

We provide a full breakdown of costs with every quotation.

We will get your approval for any additional work required to ensure you are kept up to date throughout the installation.

We will answer the phone within 10 seconds.

We will deal with all enquiries quickly and courteously.

We will follow up with you when we have agreed to do so.

We will specify the best solution to meet your needs and budget.

We only install systems that are reliable and easy to use.

We will install the solution to the very highest standards.

All our systems come with a 12-month part and labour WLS guarantee.

We will offer a free service 6 months after installation to ensure all is in working order.